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Best Marketing Automation Software (2026)

Marketing automation platforms to nurture leads, score prospects, and run multi-channel campaigns. Save time and increase ROI with automated workflows.

32 tools compared

HubSpot logo

All-in-one CRM, marketing, sales, and service platform

Free planFrom $20/mo
Salesforce logo

The world's leading CRM platform for enterprise sales

From $25/mo
Zapier logo

Automate workflows between your favorite apps

Free planFrom $20/mo
Mailchimp logo

Email marketing and automation platform for growing businesses

Free planFrom $13/mo
Zoho CRM logo

Flexible CRM for businesses of all sizes

Free planFrom $14/mo
Semrush logo

Online marketing and SEO toolkit

Free planFrom $130/mo
ActiveCampaign logo

Email marketing, automation, and CRM for growing businesses

From $29/mo
Ahrefs logo

SEO tools and backlink analysis platform

Free planFrom $99/mo
Klaviyo logo

Email and SMS marketing for e-commerce brands

Free planFrom $20/mo
Marketo logo

Enterprise marketing automation by Adobe

Brevo logo

All-in-one marketing platform formerly Sendinblue

Free planFrom $25/mo
Make logo
4.6

Visual automation platform for workflows

Free planFrom $9/mo
Pardot logo

B2B marketing automation by Salesforce

From $1250/mo
Moz logo
4.3

SEO software for smarter marketing

Free planFrom $99/mo
GetResponse logo

Email marketing with conversion funnels

Free planFrom $16/mo
Keap logo
4.2

CRM and automation for small businesses

From $249/mo
Drift logo

Conversational marketing and sales platform

Free plan
Jasper logo

AI content creation for marketing teams

From $39/mo
Braze logo

Customer engagement platform for brands

Customer.io logo

Automated messaging for tech-savvy marketers

From $100/mo