Google Analytics vs Looker: Detailed Comparison (2026)
Completely free for most businesses
Deep integration with Google ecosystem
Massive user community
Powerful segmentation
GA4 has a steep learning curve
Data sampling on free tier
Privacy concerns
Growing user base and community
Advanced data visualization
Custom dashboard creation
Data source integrations
No free plan available
Pricing not publicly listed
Requires data literacy to use effectively
Can be expensive at scale