Overview
Google Analytics is the most widely used web analytics service, tracking website traffic, user behavior, and conversion data. The newer GA4 version focuses on event-based tracking and cross-platform measurement.
Founded
2005
HQ
Mountain View, CA
Company Size
5000+ employees
Pricing Model
freemium
Pros
Completely free for most businesses
Deep integration with Google ecosystem
Massive user community
Powerful segmentation
Cons
GA4 has a steep learning curve
Data sampling on free tier
Privacy concerns
Pricing Plans
Free
PopularFree
- Unlimited data collection
- Real-time reporting
- Conversion tracking
Analytics 360
Custom
- Unsampled reports
- BigQuery export
- SLA support