Overview
Mixpanel is a product analytics platform that helps teams understand how users interact with their product. It offers event tracking, funnel analysis, cohort analysis, and A/B testing capabilities.
Founded
2009
HQ
San Francisco, CA
Company Size
501-1000 employees
Pricing Model
freemium
Pros
Powerful event-based analytics
Great funnel and cohort analysis
Generous free plan
Real-time data
Cons
Steep learning curve
Can be expensive at scale
Requires proper event implementation
Pricing Plans
Free
Free
- 20M events/month
- Core analytics
- Unlimited data history
Growth
Popular$20/mo flat
- Unlimited saved reports
- Group analytics
- Data modeling
Enterprise
Custom
- Advanced permissions
- SSO
- Dedicated support