Matomo vs Semrush: Detailed Comparison (2026)
Free plan available
Competitive pricing
Growing user base and community
Real-time data dashboards
Custom report builder
Data retention limits on lower plans
Complex setup for custom tracking
Free plan available
Strong user satisfaction ratings
Widely adopted and well-established
Real-time data dashboards
Custom report builder
Higher price point than some competitors
Data retention limits on lower plans
Complex setup for custom tracking