Fathom vs Hotjar: Detailed Comparison (2026)
Competitive pricing
Highly rated by users
Real-time data dashboards
Custom report builder
Data visualization tools
No free plan available
Data retention limits on lower plans
Complex setup for custom tracking
Free plan available
Strong user satisfaction ratings
Widely adopted and well-established
Real-time data dashboards
Custom report builder
Data retention limits on lower plans
Complex setup for custom tracking